But in its fourth season, more than ever before, House of Cards is embracing its silly side. Its first three seasons were all nominated for Best Drama Emmys, while series leads Kevin Spacey and Robin Wright have both won Golden Globes, which is a wild overreaction to a show that has no particular desire to be “good” in the way, say, Mad Men or Better Call Saul are good. The same thing has happened with House of Cards over its run.
There’s so little coherent conversation about the shows’ faults that series like the uneven Orange is the New Black or the objectionably bad Unbreakable Kimmy Schmidt get treated as masterful. This confusion over how to talk about Netflix shows tends to lead to overpraising by default. For others, it’s too early, possibly by years-since Netflix’s entire strategy is to build up a library of content that viewers can watch anytime. An article like this one, appearing about a week and a half after the show’s fourth season launched, comes too late for many of the show’s fans they’ve digested the season already and moved on. Netflix has not divulged details on how the show has performed but execs aver it has generated valuable buzz and engagement.Because House of Cards, like all Netflix series, drops entire seasons in a single go, it’s been hard to figure out quite how to write or talk about the series. We have taken the antipiracy measures similar to those that other content providers take,” the company said in a statement.
“‘House of Cards’ is a popular show and we’re very happy that it is so popular. Pursuant to agreements with studios, Netflix mandates strict encryption and authentication specs for device partners to make it difficult - if not impossible - to copy video streams. For example, HBO’s premiere Sunday of “Game of Thrones” season 3 is estimated to have been poached more than 1 million times within 24 hours of airing. Netflix’s piracy problem doesn’t come close to that of traditional studios and nets. Some of the torrent-tracker files are likely duds - possibly seeded by Netflix itself to frustrate pirates - but the freeloaders threaten to hurt the company’s ability to monetize the $100 million it spent on the Kevin Spacey starrer. Sony Pictures Television also just announced “House of Cards” will hit home video June 11 - perhaps not a moment too soon. Sony Pictures Television, on behalf of producer Media Rights Capital, is licensing “House of Cards” to pay TV providers in countries where Netflix doesn’t offer a streaming service. While those sales represent an important revenue stream, piracy makes clear the downside to offline exposure.
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